abstract pattern of food ingredients and technology elements, faded background texture

Our Mission & Values

Building trust through transparency, technology, and a commitment to the Horeca community.

Our Story

**HorecaSync** was born from a simple observation: small restaurants and their suppliers were struggling with inefficient, outdated procurement processes while large chains enjoyed sophisticated systems that gave them a competitive edge.

Founded by a team with deep experience in both the restaurant industry and technology, we set out to level the playing field by creating an AI-powered platform specifically designed for independent restaurants and small suppliers.

Today, we're proud to help hundreds of restaurants and suppliers build stronger partnerships, reduce waste, and focus on what they do best: creating amazing food experiences.

diverse team of restaurant and tech professionals collaborating in a modern office with food elements, warm lighting

Our Mission & Vision

We're driven by a clear purpose that guides everything we do

Our Mission

To empower small and medium-sized restaurants and their suppliers with technology that fosters collaboration, efficiency, and mutual growth.

We believe that by transforming procurement from a transactional process into a strategic partnership, we can help create a more sustainable, equitable, and vibrant food ecosystem.

Our Vision

A world where every restaurant and supplier, regardless of size, has access to the tools and connections they need to thrive in an increasingly competitive marketplace.

We envision a future where AI-powered collaboration reduces food waste, strengthens local food systems, and allows culinary creativity to flourish through stronger partnerships.

Our Core Values

These principles guide our decisions, shape our culture, and define how we work with our community

Trust & Transparency

We believe honest, open relationships are the foundation of successful partnerships. Our platform is designed to foster transparency between restaurants and suppliers.

Innovation with Purpose

We develop technology that solves real problems. Our AI and tools are built with deep industry understanding and a commitment to creating meaningful impact.

Sustainability

We're committed to reducing food waste and supporting sustainable practices throughout the supply chain, helping our users make environmentally responsible choices.

Community Focus

We celebrate the unique character of local food ecosystems and design our platform to strengthen connections between regional restaurants and suppliers.

Fairness & Equity

We're dedicated to creating a level playing field where small businesses can compete effectively and all participants benefit from collaboration.

Continuous Improvement

We're constantly learning from our users and evolving our platform to better serve their changing needs in a dynamic industry.

Meet Our Leadership Team

A diverse group of industry experts passionate about transforming the Horeca procurement landscape

CEO

David Chen

CEO & Co-Founder

Former restaurant owner and tech entrepreneur with 15+ years experience in the hospitality industry.

CTO

Elena Martinez

CTO & Co-Founder

AI specialist with extensive experience developing supply chain optimization solutions.

COO

Marcus Johnson

Chief Operations Officer

20+ years in food distribution and supply chain management for major hospitality groups.

chef and supplier shaking hands in front of restaurant, diverse team, warm lighting, professional

Our Commitment to You

At **HorecaSync**, we understand that the relationships between restaurants and suppliers are built on trust, reliability, and mutual success. Our platform is designed not just as software, but as a foundation for lasting partnerships.

We commit to providing a secure, transparent platform that respects your data privacy, delivers measurable value, and evolves with your needs. Our team is dedicated to supporting your success with responsive service and continuous innovation.

What Our Community Says

The trust our users place in us is our greatest achievement

Restaurant Owner

Michael Rodriguez

Owner, Bistro Bella

"What sets **HorecaSync** apart is their genuine commitment to our success. They've created more than just a platform - they've built a community where restaurants and suppliers can truly thrive together."

Chef

Emma Wilson

Head Chef, The Harbor Grill

"I was skeptical about another tech platform, but **HorecaSync** truly understands the restaurant industry. Their values of transparency and sustainability align perfectly with our kitchen philosophy."

Supplier

Thomas Wright

Owner, Wright Family Farms

"As a small producer, I appreciate how **HorecaSync**'s team has built a platform that values quality and craftsmanship. They've helped us connect with restaurants that truly appreciate our sustainable practices."

Join Our Growing Community

Experience the difference a values-driven procurement platform can make for your restaurant or supply business.